Spy's
Guide
Thinking
Taking Risks
Strategy
DADA

Spies are real.

Calm when it matters. Seeing what others miss. Deciding while everyone else guesses.

They trained for it. So can you.

Step 1

Get the six Spy’s Guide Frameworks in action.

The six frameworks John Braddock used as a case officer at the CIA. Each one worked on a real case. Free, by email. One at a time.

One email every two days. Unsubscribe anytime.

Step 2

Read the books.

In them, you’ll see the Spy’s Guide Frameworks told through real spy stories.

Nonfiction

A Spy's Guide to Thinking

Your mind races when it matters most. A spy trains for that moment.

Under pressure, he runs the DADA Chain. Data. Analysis. Decision. Action. In seconds, it shows him what he's up against.

Nonfiction

A Spy's Guide to Strategy

The world looks like chaos. A spy sees the structure in it.

He finds the Endgame. Then he reasons backward. He builds his strategy. And then he acts. Read the opening.

Nonfiction

A Spy's Guide to Taking Risks

Some risks, you get only one shot. Some risks, a door clangs shut behind you. Some risks can kill you.

A spy lives there. So he carries a simple model in his head. He uses it to stack the odds against bad things happening. And live another day. Read the opening.

Read A Spy’s Guide to Thinking? Three bonus guides go with it. Download all three, free →

Step 3

Become a member of the Spy’s Guide Briefing.

Twice a week, John Braddock works the frameworks on one live situation. A war. A deal. A boardroom. And what it means for the decisions in your own week.

Members get two Briefings a week, the full archive from day one, the Assessment Prep and the Frameworks Quick-Reference Card.

$21 a month or $210 a year. Read the first four issues. If they’re not worth it, reply. Your first month is refunded, and you keep everything.

See the Briefing
Also by John Braddock
Nonfiction

A Spy's Guide to Spy Movies

Twelve spy movies through a real spy's eyes. What Hollywood gets right, what it gets wrong, and the frameworks hiding in plain sight.

Fiction

The 24th Name

A novella that applies the lessons of the Spy's Guide series. Lots of surprises. Read Chapter One.

Blog

Spy's Guide Blog

A Spy's Guide to Spy Movies: Three Days of the Condor The Bedtime Test A Spy's Guide to Spy Movies: The Hunt for Red October One Reason Why Your Smart Friend Keeps Making The Same Mistake The Problem With Solving Your Child’s Problems Elon Musk's moves look random. Until you see his Endgame. A Spy's Guide to Spy Movies: Mission: Impossible “The Life I Should Like”: An Endgame from 1818 When People Use The Wrong Risk Tool - Tornadoes Which Iran Is Deciding? Which Iran Is Acting? Fifty Years Without An Endgame The Risk Of Being A Company Founder vs. The Risk Of Being A Venture Capitalist Three Ways To Be Rich Hoping For A Plan Looking For Risks A Spy's Guide To Spy Movies: Ronin Chapter Two of The 24th Name, Part II How To Become An Expert On Experts The Dominant Game Of Baseball What Does It Take To Make Great Things? Wondering What Went Wrong
About

John Braddock

John Braddock was a case officer at the CIA. He developed, recruited and handled sources on weapons proliferation, counter-terrorism and political-military issues.

A former university research fellow, he now works these frameworks with executives. On their strategy. Their customers. Their competition.

A #1 Kindle Single. Translated into five languages. Interviewed on NPR’s Planet Money.

Contact

To contact Mr. Braddock, email: spysguide@gmail.com

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